Lawsuits don't play a part in winning social media strategies

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Lawsuits don't play a part in winning social media strategies

For anyone who thinks that customers having online voices is a passing fad or something that can be fought with bare teeth or lawsuits, you might want to heed the tale of the ad agency that sued a blogger for badmouthing a client - and found themselves on the receiving end of an avalanche of bad PR and hostility. Individuals and communities are online and are here to stay. Some of those individuals - and perhaps entire communities - may have negative things to say about your company. You are going to need a better strategy for dealing with that than Shut them down.

Posted by Jackie Danicki | May 8, 2006 in Blogging, in Podcasting, in Video podcasting, in Wikis | Permalink

Comments

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thanks in advance!

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