My previous post touched on the Southwest Airlines blog, which many have found disappointing. Here's an example of the network in action: Brian Oberkirch has created five sample blogs for Southwest, showing them how much better it could be done.

Disappointingly, especially from one who is trying to sell his services as a social media consultant, Brian hasn't categorised these on his blog, which makes linking to them a pain. Ease of linking is hugely important if you want to spread information across the network. Here they are, anyway:

Sample 1
Sample 2
Sample 3
Sample 4
Sample 5

Link via Shel Israel